The family business behind MiiMari

  • +1000

    Player in Northern Europe

  • +25

    Partners and collaborators who make MiiMari’s work possible

  • 9

    Retailers in Finland

  • 2

    Market areas: Finland and Sweden. We’re expanding to new markets during 2025.

Miina Väisänen

CEO - Community Educator

Miina Väisänen is community educator and founder of MiiMari, who wants to bring presence back into everyday life. The games she designs invite people to come together.

MiiMari grows from local roots, guided by sustainable thinking and Finnish craftsmanship. Each game is a promise of a world where what matters most is not possessions, but the connection between people.

Jarkko Kaartinen

Founder - Bachelor of Engineering

Jarkko Kaartinen is bachelor of engineering and the co-founder of MiiMari, who wants to make the world a little less black and white by bringing more color into people’s lives through play.

Not all screens are passive. Innovation is born from the smallest things.

Our Value Promise

We create Finnish products with care. Working hand in hand with local makers and suppliers whenever possible.

Miina & Jarkko